Chiropractic postcard marketing is the number one marketing method to get new customers for chiropractors. Here are the key elements you need to focus on.
You need to invest the extra money in a larger postcard. The unique size and shape will grab the attention of the person sorting the mail. If it is the same size as the other mailers, then you are going to end up in the trash. If you think you are saving money going with a small card, then you are better off not doing the campaign.
Choose colors that are conservative and stand out at the same time. This can be a difficult task, but the easiest way to accomplish this is by using spacing between complimentary colors.
Give them a reason to not throw away your mailer. Offer a free consulation and one therapy session. Giving away services as part of a marketing campaign actual decreases the cost of new customer acquisition. Having a marketing campaign without a good call-to-action will have poor conversion rates.