Cadbury Marketing Strategy

Easter is often celebrated by eating candy and decorating eggs. Then along came the Cadbury Crème Egg to capitalize on this holiday with their tasty product. The Cadbury Crème Egg is a milk chocolate shell, with a white and yellow filling made from egg, white crème, and other ingredients. It is produced by Cadbury UK in the United Kingdom, and is sold by Kraft everywhere except in the United States where Hershey owns the local marketing rights.

Currently, the crème egg has been marketed in the UK & Ireland with the saying "How do you eat yours?" Also in New Zealand they have the slogan "Don't get caught with egg on your face".  The Australia & New Zealand have also used a similar version of the question "How do you do it?" Then in North America it’s been advertised on TV with a white rabbit alluding to the Easter Bunny. So over a long period of time, there has always been a major Cadbury Marketing Strategy.