Macy's Current Online Marketing Strategies

Macy’s has had a strong presence in many forms of advertising over the past 150 plus years. From the Macy’s Thanksgiving Day Parade to the Macy’s catalogue that is sent out with the local news paper they always stay in style. Macy's current online marketing strategies are no different.

In recent times Macy’s has been using websites like Facebook and Twitter to its benefit. On Facebook Macy’s has been working heavily on building their fans or “likes”. They are still trying to figure out what is the best way to utilize their following they’ve built up. One of things Macy’s came up with was an alternate website to send their Facebook fans too: http://www.macys.com/mstylelab. This website continues to help market their brand and provides their loyal consumers with style tips and the ability to upload their own pictures of themselves wearing stylish clothing. On twitter they also have a good presence with two main twitter accounts; each has an impressive amount of followers.