Marketing Plan Curves Women Fitness Centers

Curves Women Fitness Centers are operated by Curves International. They’re a privately owned company that specializes in fitness. In the early nineties Curves was established in Harlingen, Texas, and today their headquarters sits in Waco, Texas.

They were founded by Gary Heavin and his wife, Diane by developing a thirty minute fitness environment designed specifically for women. This happened to be successful immediately thanks to the marketing plan Curves Women Fitness Centers carried out. Recently Curves International was recognized as one of the ten largest franchise companies in the world. Their facilities are located in over sixty countries and have achieved six thousand franchises in seven years.

While in the past their fitness and weight loss facilities were designed for women, today plenty of their centers allow men to sign up. Over the years the company has received numerous awards such as “The World's Fastest Growing Franchise in History” from the Reuters News Service.