Marketing Strategies of Tata Motors

Tata Motors Ltd main is a corporation spread throughout the world, but the headquarters is located in Mumbai, India. So the marketing strategies of Tata Motors can be quite a task for their marketing firm. This company was founded in 1945, so Tata Motors already has a well established brand and reportedly grossed revenue of 21.45 billon dollars in 2009. Needless to say money is not an issue for their marketing campaigns.

Jaguar, Land Rover, TDCV, and Hispano Carrocera are all owned and operated as subsidiary brands of Tata Motors. This means they market to not only the sports car and upper class society but also the blue collar society. Currently Tata Motors has now gotten into the eco-friendly market by designing the world’s first prototype of a compressed air car. The “OneCAT” as they call it has air tanks which can be filled in four hours, but there are plans to speed up the fueling process to a reported three minutes.