Segmentation Marketing Strategy For Nokia

Cell phones are no longer the foot long brick shaped devices they used to be.  They now fit comfortably in pockets and purses.  Along with the reduced size they also come with many more functions then just simply dialing a number and calling someone.  Cell phones can now navigate you, connect to the internet, respond to voice commands, send text messages, picture messages and even allows video conferencing with other people.  With all these new uses for phones the pricing on plans has increased.  To cut the prices down companies came up with ideas like the segmentation marketing strategy for nokia.

Nokia understood that from big businesses to every day consumers they needed to offer a variety of packages to choose from.  In having these different options people don’t have to immediately go with the most expensive phone with the highest rates attached to them.  People are able to pick and choose if they want internet, 4g, 3g, Bluetooth capability, voicemail and a hodgepodge of other options. This variety allows customers to buy the phones they are looking for and not spend money on extra functions that they may never use