tag:blogger.com,1999:blog-5140189982978099338.comments2012-01-21T04:29:44.477-08:00Brandonhttp://www.blogger.com/profile/04081843021307429111noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-5140189982978099338.post-64755811695766456792011-05-20T00:04:06.134-07:002011-05-20T00:04:06.134-07:00I enjoyed reading your blog as many of the points you raised, reiterated what I have recently read in two articles. One titled ‘Trolley psychology’ by Kate Browne and the other titled ‘The supermarket as selling machine’ sourced from Consumer Reports.<br /> <br />In the article ‘Trolley psychology,’ Kate Browne outlines that supermarkets put millions of dollars into the study of consumer behaviour to sequentially ‘develop tactics to compel (consumers) to buy more in their stores’ (Browne 2010, p. 1).<br /><br />Some of the ways in which Browne believes marketers do this is by; locating the milk and the bread at the very back of the store and often at opposite ends, placing last minute temptations at the checkout and placing ‘like’ items, such as coffee and biscuits close to one another in the aisles. <br /><br />Another marketing tactic that Browne mentions is colour. In the article, Browne describes why red, green, blue and yellow/gold are the most commonly used colours in supermarket products and packaging. Browne also describes why marketers want consumers to think that they are in a marketplace visiting ‘several different stores rather than a single big shop’ (Browne 2010, p. 2). <br /><br />Browne incorporates biological traits, such as which way consumers walk when they enter the store, the most common path they take, the region in which they look at a shelve and how ‘supermarkets really capitalise’ on these traits.<br /><br />In the article ‘Supermarket as selling machine,’ Consumer Reports explain how coupons can actually leave consumers spending more. Consumer Report states that ‘when manufacturers offer coupons for high-profit impulse items like peanuts or a new rice mix, people buy 50 percent more than they would if the product wasn’t promoted’ (Consumer Reports 1993, p. 560). Consumer Reports also mentions that coupons make consumers believe that they are getting a bargain but really marketers are just trying to get consumers ‘to buy products (they) wouldn’t ordinarily buy’ (Consumer Reports 1993, p. 560)<br /><br />Reference List<br /><br />Browne, K 2010, ‘Trolley psychology: Choice unlocks the psychological secrets of the supermarket and shows you how to avoid spending more than you mean to’, Choice, Australasian Consumers’ Association, Chippendale, NSW, Australia, no.4, April, p.60, retrieved 11 May 2011, Expanded Academic database<br /><br />Consumer Reports 1993, ‘The Supermarket as selling machine’, vol. 58, no. 9, retrieved 11 May 2011, &lt; http://web.ebscohost.com/ehost/pdfviewer/pdfviewer?sid=654b1115-ad77-4bd8-bba3-5fa1b58b386d%40sessionmgr10&amp;vid=5&amp;hid=17&gt;bec-xox-http://www.blogger.com/profile/01177209746424588811noreply@blogger.comtag:blogger.com,1999:blog-5140189982978099338.post-38534929434447260862011-04-20T04:53:46.984-07:002011-04-20T04:53:46.984-07:00hey,<br />can i get more info on marketing of TATA motors in the world and how do they work ?<br />Please let me know asap !<br />as i am working on uni project and a little help from you would help have a resourceful presentation.<br />thanks!Dharinhttp://www.blogger.com/profile/01332222830592284736noreply@blogger.com